1TV reaches a large percentage of highly educated and affluent viewers, targeting a younger audience and a greater share of the middle class. Its aggressive national outreach and catchy programming make it one of the leading privately owned commercial television stations in Afghanistan.
1TV has an impressive record of ‘firsts’ in Afghanistan. It was the first channel to create its original programming content, broadcasting 24x7 and the first to produce all original music programming. It was the first channel to develop and televise live popular events from all over Afghanistan.
1TV is well equipped with world-class high-end digital broadcast equipment. Using its state-of-the-art production facilities, the staff at 1TV is able to provide compelling, continuous coverage of the most important news and cultural affairs. 1TV has over 325 square meters of world-class studios, modern lighting systems, video switchers, and video recognition capabilities, Sony video cameras, video editing stations, comprehensive dubbing systems, and digital audio studios.
1TV is owned by Group-One, an Afghan communications and media company founded by Afghan investors in hopes of promoting principles of independence, human rights, and freedom of speech for Afghan people.