Prime Asia TV started its humble journey in 2016 by opening 2 studios in Canada, one in Vancouver & one in Toronto, and 1 studio in Jalandhar, India. The channel is a brainchild of Mr. Aman Khatkar, founder and CEO who started this channel after realizing the dearth of content that is engaging and relevant for the Punjabi NRI audience settled across the globe. There was a clutter of so-called overseas Punjabi channels which were telecasting content full of religious and political biases but none focussed on 'humanity'.
The vision of the channel was 'to bring communities together' by contributing positivity and hope in the day to day life of our audience. We today have successfully been able to establish ourselves as a 'next-door' channel for the Punjabi understanding community across the world. We receive audience accolades and feedback in abundance on a daily basis as a family member and this is of immense help to improve our content and programming style regularly.
We also deeply understand the changing trends of media consumption and have accordingly adopted our distribution strategy to be a healthy mix of traditional and new-age viewership patterns. We are widely available across countries through satellite channels, as well as modern internet-based viewing platforms like Amazon Fire Stick, Apple TV, Apple App Store, Android App Store, ROKU TV, SMART TV, PS4, and many more. This has helped us reach into the life of our audience in accordance with the schedule suitable to them at time, place, and device of their convenience.
We today proudly call ourselves the 'LIFELINE OF NRI'S ACROSS THE GLOBE' with our wings spanning across geographies. We, in addition to our initial 3 studios have added one in Calgary, Canada, one in Chandigarh, India, and the most recent one in Melbourne, Australia.