Since the beginning of his official broadcasting on 7 of June of 2010, the channel has become one of the youngest national chains in Ecuador alternating in the Ecuadorian television market with major chains such as Teleamazonas, Ecuavisa, TC Television, Gamavisión, RTS and other less ancient channels such as Canal Uno, Telerama, RTU, UCSG Televisión, Oromar Televisión, Lately and TVC.
It is located on Canal 44 in Quito and Canal 24 in Guayaquil. Use the slogan "The Anti Novel Channel".
The 27 of January of 2010, Canela TV starts with test signals and June 7 of that same year, goes on the air was the day of the official opening on the occasion of the World Cup 2010 FIFA. Four days before the start of the World Cup. Its growing expansion is due to the satellite technology applied in the installed receiving and transmitting stations to cover the provinces where its signal arrives.