Motivated by the quest to advance in the development of digital television networks and the introduction of advanced digital electronics, UTV Television has intensified efforts to enable more and more Kenyans to access quality television broadcasting.
As mentioned in subsequent sections of this document, UTV Television has extended Its coverage to over 70 percent of Kenya’s population and is expected to rise to over 80 percent by the end of the year 2020.
Currently, UTV is covering its clients in the 41 Counties in Kenya, thanks to SIGNET our signal distributor. UTV has been targeting both the youth and adult populations.
Both these demographic populations consume commercials, news, art, and music (gospel, classical, country), and sports.
In addition, it runs a series of TV local programs popularly known as (TAMDHILIA)namely-LUGHA ZETU, KIJIJINI, MTUMISHI, Youth Movie section(GAME CHANGER), and HADITHI ZETU.
UTV Television also airs advertisements for schools, churches, and community-based mobilization activities. To reach this high population, UTV has switched from analog to digital broadcasting.
UTV Television in partnership with SIGNET offers cheap and affordable decoders with no monthly subscriptions to enable more and more Kenyans to access superior audio and video television reception.
Digital broadcasting presents an added opportunity for Kenya viewers to enjoy enhanced quality and scope of production and broadcasting of new program content and enriching the media space.
In addition, UTV can be found on social media live stream-www.utv.co.ke in this regard, UTV conforms to universal accessibility and universal appeal.
As envisaged in its mission and vision, the national demand for objective news, analysis, and engagement remains high and its core objective.
Our desire to grow thus calls for other partners and players to be able to achieve this desired goal.