The Russian version of the channel (all content is translated into Russian) covers Russia and the CIS countries, has more than 20.25 million viewers.
The international version covers Europe, Asia, and the Asia-Pacific region, Australia, America, Canada, Middle East, Russia, CIS, and Baltic countries; it has more than 18.500.000 viewers.
The content consists of the latest news and events of the fashion world, season trends, reports from the main fashion weeks, documentaries about designers, and best fashion shows.
World Fashion Channel crews work at New York, London, Paris, and Milan Fashion Weeks. They take part in the leading events of the fashion world.
World Fashion Channel acts as a media partner at international film premiers, music festivals, and leading events of the fashion world.
World Fashion Channel established World Fashion Luxury Awards to celebrate the achievements of the premium segment brands.