The Civilian National Television Co., Ltd. officially launched on June 11, 1997, becoming the fourth wireless television station established after Taiwan Television, China Television and China Television, and the first private wireless television station in Taiwan's history.
On January 28, 1994, the Information Bureau of the Executive Yuan opened the fourth radio video channel. At that time, the private communication company and the national telecommunications company, which were committed to breaking the monopoly of wireless TV media, all intend to apply. Due to the competition, and under the consensus of increasing competitive strength, through negotiation, the two companies merged on June 26, 1994, to establish the "People's United Radio Television Company Preparation Office", and officially announced to the news on June 30 of the same year. Bureau applies.
After a series of interviews, oral interviews, and lengthy reviews by the jury members of the Information Bureau, on June 16, 1995, the first private wireless TV station in Taiwan was finally selected by the TV as a TV screen. It received support from more than half of the jury members and obtained preparatory permission. The first step in building a platform for people to go beyond the public.
After the approval of MinTV, which included elites from all walks of life, 18 directors and 4 supervisors formally established the board of directors and supervisors on March 27, 1996, and elected Cai Tongrong as chairman and Zhang Junhong as vice-chairman. Since then, CTV has actively recruited talents, appointing senior media person Chen Gangxin, who was then the chief secretary of China Television, as executive director, and TVS deputy general manager Li Guanghui as general manager, looking for excellent professional TV managers to form a strong business. Team, prepare for the establishment of Taiwan.
With the mission of inheriting Taiwan's local culture, VTV vowed to play a neutral and fair role in the nearly "one-language" electronic media at that time, and the public expects eagerly, which makes FTV immediately attract more than 7,000 promoters, Raised more than 1.6 billion funds, and increased capital from nearly 30,000 shareholders to 4 billion yuan in just eight months. After three years of hard work and preparation, Taiwan’s first wireless TV station was born in Yan, and with the idea of "coming from the people, belonging to the whole people", with its sacred mission to create a new era of Taiwan TV, it promised to make great strides.
The TV is a group of like-minded people who have long cared about the future of Taiwan's democracy, and with the pioneering spirit of Lulu, without the support of any large consortium, the unprecedented universal subscription method has finally made the TV broadcast smoothly. In order to implement the concept of creating Taiwan, CTV unveiled three operating principles:
Respect professional management, the ownership and management rights have completely separated the popularization of equity to prevent the monopoly of large consortia; emphasize the media's autonomy, and pay attention to the principle of balanced reporting of news.
With the concerted efforts of CTV’s employees, CTV has quickly occupied a place in the fiercely competitive Taiwanese TV ecosystem. It can catch up with three stations in just three years after its broadcast, showing strong development potential.
With the localized programs as the main axis, MinTV has successfully divided the market and laid a good foundation for development. Since the end of 1998, the eight-point series of "Motherhood in Spring" became popular, which has led to the comprehensive leap of growth of the TV program. Not only does the eight-point file dominate the crowd, but it also ranks first in the country for many years and the prime time ratings. Many national champions. The well-received and well-received exciting programs stimulated the substantial growth of the advertising business.
After two years of broadcasting, public television could achieve a single-month balance, and it reached a new peak in the 2000 millennium. The annual surplus appeared for the first time. The TV station in 2003 was really valuable. It is no wonder that the outside world has used the miracles in the history of Taiwan’s communication to describe the rapid rise of public opinion in just three years and to show the excellent performance of striving for the leading position of the wireless TV station.
Looking to the future, in the face of the Internet and digital high-tech era, in addition to sticking to the excellence of the traditional media industry, CTV is also actively transforming into the video industry. Taking full advantage of the unlimited business opportunities brought by digital TV, Promoting the development of diversified enterprises, and grasping the pulse of the knowledge economy and information innovation to exert the highest production capacity to meet the advent of the information age, is the goal of the struggle of the next stage of management. It is expected that CTV will become the most dazzling TV station in the 21st century.
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