The channel launched on 28 January 2008. As of March 2008, the channel had five times the viewing ratings than its main competition MTV Dance. As of July 2019, the channel still dominates the ratings over its main rival MTV Dance (now Club MTV).
The channel was initially run in partnership with Mushroom TV Ltd, former operator of Channel AKA, and Starz TV, as this company had an established system for the operation of viewer-voted music channels. On 17 February 2010 Clubland's broadcasting was changed to a brand new, bespoke playout facility.