The channel was originally launched in 2005 as Sky Three. It was essentially a "shop window" service for Sky's main entertainment channel Sky One and its other subscription services, which served to "offer digital terrestrial viewers the opportunity to enjoy a wide variety of popular programs from Sky". From its launch on 1 November 2005 until 24 June 2010, the channel carried Sky Travel's commercial presentations selling holiday deals for a number of providers.
Early highlights from the channel's schedule included Futurama, Cold Case, Tru Calling, Relic Hunter, Road Wars, the Inside strand of documentaries, Brainiac: Science Abuse, Airline, and 35mm from Sky Movies (which looks at upcoming films in the cinema and on Sky's premium movies service Sky Movies) and Dream Team. The channel has also shown the free-to-air premieres of some of Sky One's more prestigious shows such as series 3 and 4 of 24, Rescue Me, The 10th Kingdom, Hex, and the latest remake of Battlestar Galactica.
The channel also showed seasons 3 and 4 of Prison Break in 2010.
In recent years, the number of well known Sky One shows being shown on Pick TV has declined. The channel is well known for airing repeats of Road Wars and Airline whilst other shows such as Coach Trip and It's Me or the Dog are also shown regularly, the closure of Sky Real Lives responsible for the increase in lifestyle programming.
The number of American shows airing on the channel has declined rapidly, with Prison Break the last major US Sky One drama to be shown on the channel in 2010.
Since its rebrand to Pick TV in February 2011, recent Sky One shows such as the UK Border Force, Pineapple Dance Studios, and documentary series hosted by Ross Kemp such as On Gangs and In Search of Pirates. In recent years, Sky has spent more on the channel, with an increased focus on airing Sky One and Sky Living programs 12–18 months after their original broadcasts, and content tailored towards Pick. Such programs included Z Nation and Monkey Life.
On 1 February 2011, Sky Atlantic launched on Sky channel 108, which had originally been occupied by Sky 3. Sky rebranded Sky 3 as Pick TV on 28 February 2011. On Monday 7 October 2013, Pick TV became Pick introducing a new look and logo for the channel. On 28 June 2016, another new logo was announced which also included a brand new look.
In May 2012, Pick TV started broadcasting some older Sky One and Sky Living shows, and the former Channel One and Bravo shows.
Freeview and rebrands
Sky Three was the first free-to-air general entertainment channel from Sky. It launched on 1 November 2005, replacing the Sky Travel's EPG slot on Freeview in a bid to attract more subscribers to Sky's satellite service. Due to its wider availability on Freeview channel 11, the channel constantly had higher ratings than Sky Two where Sky Three was achieving on average a 1% share compared to Sky Two's 0.1–3% share. Instead of Sky selling on the terrestrial free-to-air rights for their programs to another broadcaster, these rights are usually retained to remain exclusive to Sky. In 2008, Sky's entertainment channels changed the wording in the logos to numbers, hence Sky Three became Sky 3.
On 23 August 2010, Sky Sports News became a pay-TV channel, which was replaced on Freeview by a one-hour timeshift version of Sky 3. Sky 3 +1 also launched on Sky channel 223 on the same day. A final rebrand took place in early 2011 and saw Sky 1, 2, and 3 gain similar rectangular logos to Sky News and Sky Sports.
The channel was rebranded as Pick TV (and Pick TV +1) on 28 February 2011. Only the name was changed, as the channel retained the look of the most recent rebrand which occurred a few weeks earlier. The launch of Challenge saw quiz and gameshow type programming move off Pick TV. On 20 September 2011 at 14:00, Pick TV +1 was removed from Freeview. This was so that all of the channels owned by BSkyB could be on multiplex C and Challenge could broadcast for 24 hours a day in Wales on the platform, in-line with the rest of the UK. On 1 March 2018, Pick +1 was added back on Freeview as a FreeviewHD service. A while later the channel moved from channel 97 to 92 on Freeview.
On 7 October 2013, Pick TV was rebranded as Pick on all platforms. On 23 June 2016, Pick and Challenge were rebranded with entirely new looks.
Since its rebrand to Pick, it is fairly common for Pick and Challenge to cross-promote its programs to viewers. These include regular trailers in between shows, and when a certain show finishes, the continuity announcer will usually tell viewers what is coming up next on both channels.