It has played a major role in the increased commercialization of British sport since 1991, sometimes playing a large role in inducing organizational changes in the sports it broadcasts, most notably when it encouraged the Premier League to break away from the Football League in 1992.
Sky Sports Main Event, Premier League, Football, Cricket, Golf, F1, Action, and Arena are available as a premium package on top of the basic Sky package. These channels are also available as premium channels on nearly every satellite, cable and IPTV broadcasting system in the UK and Ireland.
Sky Sports News, Sky Sports Racing, and Sky Sports Mix are all provided as part of basic packages. The Sky Sports network is managed by Rob Webster.